A website that the owner can update and edit from a smartphone

We created an English-language website for an informational project in the field of cryptocurrencies and digital assets.

The main requirement was not to use as many design effects as possible, but to create a practical resource that the owner could populate, update, and manage from a smartphone.

That’s why the site was designed without overloading it with complex decorative elements and features that could make mobile editing more difficult.

The project is optimized for mobile devices and can be further developed through themed sections, original content, news, reviews, email subscriptions, SEO, and other channels for engaging an English-speaking audience.

Language of the first version: English
Launch timeframe: 7 days
Format: informational website
Platform: WordPress with simplified content management
Design template: premium design from Template Monster —tCrypto – Crypto WordPress Theme.

View Demo

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Task

The owner of a crypto information project needed a website that would help:

• publish materials in English;
• work with an international audience;
• present the project in a professional format;
• add new content regularly;
• edit pages and posts from your smartphone;
• not to rely on constant assistance from the developer;
• work properly on mobile devices;
• lay the groundwork for search engine optimization;
• gradually develop a thematic information resource;
• avoid unnecessary technical overload.

The owner’s specific circumstances called for the most practical approach possible.

The website was designed to be not only modern for visitors, but also user-friendly for the person managing it on a mobile device who does not always have access to a computer.

Our Approach

For this project, we used a premium design template created for websites about:

• cryptocurrencies;
• blockchain;
• digital assets;
• financial technology;
• technology news;
• information projects.

At the same time, we didn’t try to use all the decorative elements available in the template.

Simplicity became the top priority:

• clear structure;
• minimum number of complex blocks;
• easy editing;
• the ability to post content from a smartphone;
• readability;
• mobile optimization;
• prompt updates to information.

In this case, the design was meant to support the content, not create additional difficulties for the owner.

Why We Decided to Do Away with Unnecessary Features

Versatile page builders offer many possibilities for:

• animations;
• complex compositions;
• decorative sections;
• custom widgets;
• multi-level layouts.

But having a large number of features isn’t always an advantage.

For this project, overly complex editing could have caused problems:

• It’s hard to navigate between pages on a smartphone;
• It’s easy to accidentally disrupt the structure;
• It takes longer to publish;
• it’s harder to control the formatting;
• dependence on the developer is increasing;
• Unnecessary elements can slow down a website.

That is why we chose a sufficient set of features rather than the maximum set.

This is one example where the quality of a solution is determined not by the number of features it offers, but by how well it suits the owner’s actual operating conditions.

Why Does a Crypto Information Project Need Its Own Website?

Articles about cryptocurrencies can be published in:

• social media;
• Telegram;
• YouTube;
• on third-party blogs;
• specialized communities;
• media platforms.

But having your own website allows you to:

• control the structure of the content;
• not to be dependent on the rules of a single platform;
• create an archive of materials;
• drive traffic from search engines;
• build awareness of the project;
• build your own audience;
• add new formats;
• post policies and legal notices;
• expand the email list;
• work with an international audience.

A third-party platform may change its algorithms or limit reach.

A project owner’s own website remains a digital asset of the project owner.

An information resource, not a financial platform

Based on the described requirements, the website was created as an informational project.

It is important to clearly reflect this in the case study texts.

A website should not automatically be referred to as:

• cryptocurrency exchange;
• an investment platform;
• a financial intermediary;
• an asset custody service;
• payment service;
• investment management system.

Such positioning is permissible only if the business actually engages in the relevant activities and has the necessary legal grounds.

For an informational project, the following phrasing is more appropriate:

• an informational website about cryptocurrencies;
• an English-language crypto blog;
• thematic media;
• educational resource;
• a website featuring reviews and analytical articles;
• an information platform about digital assets.

Mobile Management as Part of a Business Solution

Mobile optimization is usually considered solely from the visitor’s perspective.

In this project, the smartphone was also important to the owner.

The system was intended to allow:

• create a post;
• change the title;
• edit the text;
• add a photo;
• update the information;
• save as a draft;
• publish the article;
• check the page layout;
• manage the main content settings.

This requirement affected the entire development process.

We didn’t build the site around a complex visual editor that would require a large screen and precise mouse control.

Structure of an Information Cryptography Website

As the site develops, it can be organized into thematic sections.

For example:

• cryptocurrency market news;
• Bitcoin;
• Ethereum;
• altcoins;
• blockchain;
• DeFi;
• NFT;
• Web3;
• cybersecurity;
• crypto wallets;
• regulation;
• technical inspections;
• instructional materials;
• interview;
• analytics;
• Glossary of Terms.

Specific categories should align with the author’s actual area of expertise and the content strategy.

Don’t create dozens of empty categories just to give the impression of a large-scale media outlet.

It’s best to start with a few topics that the site owner can update regularly and thoroughly.

The website should explain complex concepts in an easy-to-understand way

The field of cryptocurrency involves many complex terms.

The reader may not understand:

• how blockchain works;
• how a token differs from a coin;
• What is a private key?;
• how a crypto wallet works;
• what risks a particular technology poses;
• why the price of an asset changes;
• How do the different networks differ?;
• What data needs to be verified.

Therefore, a news website can structure its content on several levels:

For Beginners

Simple explanations, a glossary, basic instructions, and safety guidelines.

For experienced users

Reviews of services, networks, technologies, and updates.

For a professional audience

Analytics, technical materials, regulatory changes, research, and interviews.

This approach helps avoid mixing levels of complexity that are too different within a single piece of content.

SEO Fundamentals for an Information Project

The English-language crypto market is highly competitive.

Therefore, for search engine optimization, it is not enough to create general content on topics such as:

• What is Bitcoin;
• What is cryptocurrency;
• Best crypto;
• Crypto news.

Competition for such search queries can be very high.

A more realistic approach might involve:

• narrow thematic clusters;
• specific questions from users;
• explanation of new features;
• reviews of little-known instruments;
• glossary;
• comparison;
• instructions;
• materials on specific issues;
• updates to previous articles;
• the author’s experience;
• working with long search queries.

The website can be developed gradually through:

• categories;
• articles;
• author pages;
• tags;
• terms pages;
• comparison;
• answers to questions;
• internal linking;
• external references;
• guest contributions;
• specialized catalogs.

The Particular Importance of Trust

Cryptocurrencies involve increased risk:

• fraud;
• phishing;
• manipulation;
• hidden advertising;
• fake projects;
• unconfirmed forecasts;
• financial losses;
• conflict of interest.

Therefore, it is important for a news website to show:

• who creates the content;
• the author’s experience;
• editorial policy;
• sources of information;
• update date;
• examination procedure;
• promotional materials;
• affiliate links;
• conflicts of interest;
• contact information;
• correction policy.

The more sensitive the topic, the more important the author’s transparency and accountability become.

Withdrawal of Financial Commitments

A cryptocurrency news site should not give the impression that earnings are guaranteed.

In your content, you should avoid the following phrases:

• guaranteed profit;
• risk-free investment;
• it will definitely grow;
• the best asset for making money;
• a safe way to grow your money;
• guaranteed return;
• Buy now, before it’s too late.

Materials may be submitted in the following formats:

• information;
• overview;
• research;
• author’s analysis;
• description of the technology;
• comparison;
• explanation of risks.

It is advisable to include a notice on the website stating that the content does not constitute personal financial or investment advice.

The exact wording of such a message should be determined based on the applicable jurisdictions, the target audience, and the specific project model.

Sources and Updates to the Materials

Cryptocurrency information can quickly become outdated.

The following are changing:

• prices;
• platform rules;
• service features;
• commissions;
• regulatory requirements;
• availability in different countries;
• technical protocols;
• risks;
• project statuses.

Therefore, it’s helpful to include the following on the website:

• publication date;
• the date of the last update;
• author;
• References;
• a history of significant changes;
• Notice Regarding Outdated Materials.

The editorial process may involve regularly reviewing the most important pages.

Author’s Page

For a news project, it’s important to highlight the person behind the stories.

On the author’s page, you can post:

• name;
• a photograph;
• professional experience;
• specialization;
• operating principles;
• topics the author writes about;
• links to publications;
• social media profiles;
• contact information;
• information regarding the review of the materials.

In this project, the owner’s personal background may be part of the story, but details about military service should only be published with the owner’s explicit consent and without any information that could pose a security risk.

Privacy and Digital Security

Basic digital security rules are especially important for a crypto website.

As the project progresses, it is important to focus on:

• strong passwords;
• two-factor authentication;
• restrictions on users’ rights;
• backups;
• regular updates;
• login form protection;
• monitoring of suspicious activity;
• a secure connection;
• checking external links;
• careful handling of partner offers.

You should not store the following on an informational website:

• private keys;
• seed phrases;
• wallet passwords;
• access to exchanges;
• other critical financial data.

What the client received

As part of the completed project, the client received:

• an English-language informational website;
• mobile optimization;
• a thematic crypto-design framework;
• the WordPress content management system;
• a simplified approach to editing;
• the ability to work with content from a smartphone;
• a platform for publishing informational materials;
• the ability to create new pages and posts;
• a structure without unnecessary decorative elements;
• a foundation for SEO;
• the ability to integrate analytics;
• a platform that can be further developed or handed over to another team.

What they deliberately did not overload

For the first version, there was no need to build a complex system consisting of:

• a large number of animations;
• overloaded with interactive blocks;
• a heavy visual editor;
• personal accounts;
• financial transactions;
• cryptocurrency wallets;
• exchange of assets;
• complex calculators;
• investment instruments;
• trading functions.

This was in line with the project’s actual goal—to publish and develop informational content.

All additional features should be introduced only when they address a specific need of the audience or the owner.

Content Formats

As the site develops, you can publish the following:

• news;
• inspections;
• explanation;
• analytical materials;
• instructions;
• glossary;
• comparison;
• interview;
• tool sets;
• risk analysis;
• safety materials;
• video;
• podcasts;
• op-ed columns;
• Email digests.

For each format, you should determine:

• audience;
• purpose;
• sources;
• frequency;
• corresponding author;
• Update rules.

The Role of Social Media Platforms

The website can be combined with:

• X;
• LinkedIn;
• YouTube;
• Telegram;
• Discord;
• Reddit;
• email;
• podcast platforms.

Social media channels can help:

• distribute new materials;
• receive feedback;
• find topics;
• engage followers;
• build a community;
• bring visitors back to the website.

At the same time, it is advisable to store the full materials and the archive on your own website.

Site 4 biz Growth can integrate a website, SEO, content, email, social media platforms, external publications, and analytics into a single system for developing an information project.

Email Subscription

The next step in our development could be an email newsletter.

A subscriber can receive:

• new materials;
• weekly digest;
• inspections;
• important updates;
• link collections;
• author’s comments;
• Announcement regarding new formats.

The website should clearly explain:

• what the subscriber will receive;
• how often;
• who the sender is;
• how to unsubscribe;
• how the data is used.

Email newsletters help bring your audience back without being completely dependent on social media algorithms.

Possible monetization models

An information project can be monetized in the future through:

• advertising;
• sponsored content;
• affiliate link;
• sponsorship integrations;
• paid subscription;
• restricted analytical materials;
• educational products;
• consultations;
• donations;
• media partnerships.

When discussing cryptocurrency, it is especially important to clearly indicate:

• advertorials;
• affiliate links;
• a referral bonus;
• the author’s connection to the project described;
• potential conflict of interest.

Monetization should not be disguised as independent editorial judgment.

How to Further Develop the Website

The next steps could be:

• thematic sections;
• author’s page;
• several authors;
• editorial policy;
• errata page;
• glossary of terms;
• knowledge base;
• email subscription;
• search;
• material filters;
• Popular Articles;
• related posts;
• video;
• podcasts;
• multilingualism;
• pages for different countries;
• Google News;
• audience analytics;
• social media platforms;
• external publications;
• affiliate programs;
• advertising formats;
• paid content;
• SEO;
• PR;
• technical protection;
• backup;
• editorial control system.

The specific direction of development depends on the subject matter, publication frequency, audience, and monetization model.

How the customer saves money in the future

The main cost savings in this project lie not only in its rapid launch.

The website was designed to reflect the owner’s actual work style.

The customer saves:

• time required to publish the materials;
• budget for extra features;
• funds for an overly complex design;
• time to learn a complex editor;
• the cost of hiring a developer on a permanent basis;
• time to repair accidentally damaged blocks;
• budget for mobile optimization;
• costs associated with a complete restart when expanding the structure;
• funds for a closed platform;
• Time needed to migrate content to another system.

The owner received a website that met his requirements at the time of launch and allowed for gradual development.

Why We Chose a Premium Design

Cryptocurrency news sites have the following typical elements:

• home page;
• thematic sections;
• publications;
• information about the author;
• navigation;
• search;
• subscription;
• related materials;
• contact information;
• mobile version.

Creating all visual elements from scratch would increase the timeline and budget.

The professional thematic framework allowed us to get straight to the point:

• the launch of an English-language website;
• publication of materials;
• convenient mobile control;
• building an audience;
• further development of the content.

In this case, the design was adapted to the owner’s workflow, rather than forcing the owner to adapt to a complicated design.

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Order Crypto website promotion strategy

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Are you looking for an informational website that’s easy to manage?

Site 4 biz Build creates websites for:

• thematic media;
• author blogs;
• information projects;
• educational resources;
• experts;
• cryptocurrency projects;
• technology publications;
• international audiences;
• owners who find it important to manage content from their smartphones.

We can help:

• create a new informational website;
• simplify the editing system;
• adapt the controls for use with a smartphone;
• develop a section structure;
• prepare the author’s pages;
• Add a blog;
• enable analytics;
• set up an email subscription;
• prepare for multilingualism;
• improve SEO;
• organize the content management system;
• enhance security;
• Integrate the website, email, social media platforms, and external publications.

Write about your projectgoals, available resources, and we will help you achieve them.